Product strategy
Define strategic pillars, measurable outcomes, and roadmaps tied directly to enterprise value.
Fractional product + AI leadership
Product leadership for investors & operators
Independent product and AI leadership that creates signal, conviction, and measurable commercial progress at moments of strategic inflection.
Problem
Growth stalls when product strategy is trapped in the last phase
AI, market dynamics, and competitive change shift where value is created, but operating models often stay anchored in business-as-usual delivery. That drags decision-making, keeps capital tied to legacy assumptions, and makes it harder to redirect effort toward the next real source of growth.
Solution
Independent product and AI leadership that helps investors and operators challenge assumptions, reset priorities, and reshape execution around measurable commercial outcomes.
- Refocus product strategy on value creation, not output.
- Redesign operating models for speed, accountability, and learning.
- Align leadership teams around a smaller set of higher-impact bets.
Why Matthew
AI-native product leader. Exited founder. Built for inflection points.
A proven record across B2B SaaS, agentic AI, enterprise product strategy, and value creation for high-growth PE and venture-backed environments. The work is about turning ambiguity into strategy, roadmaps into outcomes, and AI initiatives into revenue, retention, efficiency, and valuation uplift.
Services
Hands-on leadership across strategy, delivery, and growth
Rapid prototyping & MVPs
Validate hypotheses quickly, de-risk investment, and accelerate 0→1 product journeys.
GTM alignment
Bridge product, marketing, and sales so the roadmap strengthens pipeline and revenue impact.
Execution & delivery
Embed accountability, sharpen prioritisation, and move from roadmap theatre to measurable progress.
Business transformation
Reshape positioning, pricing, and portfolios to unlock new markets and sustainable growth.
Due diligence
Evaluate product strategy, technology maturity, and organisational strength to surface risk and upside.
Selected work
Use cases covering strategy resets, AI operating models, and fast validation work
The current site has strong raw material, but the case studies need a cleaner narrative structure. I’ve started that on the new 11ty version.
Open use cases